Legendary Industrial Designer

Called a “Living Legend” by the Ford Motor Company for his work on prewar Fords and their B-24 bomber, and by the RCA Corporation as head of its Advanced Design Center, Joseph Madawick led the design team that created the 1948 famed Tucker automobile known as the “Car of Tomorrow”. As a member of the Loewy team, he shared in many of the design accolades attributed to the international flavor of the Studebaker Starliner. He served as President of the Industrial Designers Institute and its successor, the Industrial Designers Society of America.